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Dean's Message

Dean's Message
Professor Arindam Chaudhuri, renowned management guru & economist; Dean, Center for Economic Research & Advanced Studies

We need to understand that sustainable growth can be achieved only by committing ourselves to macro level growth strategies that would encompass the bottom 80% of the population and not just the top 20%. This conscientious approach would make a growth rate of 12% per capita per annum possible. In the light of globalization of the Indian economy and capitulation of Indian brands, it is imperative for tomorrow's leaders to be aware of the above mentioned facts, so that they can face the emerging global challenges of international markets with confidence, while remaining committed to remove massive poverty of Indian masses within a generation. While some wealthy nations enjoy the luxury of material of plenty, the fact remains that more than twice the number of people killed in the 2nd world war die every year of hunger and curable diseases. And yet we fail to realize that unrestricted satisfaction of all desires is not conducive to human well being! Nor is it the way to happiness, or for that matter, even maximum pleasure!! When the wealthy nations today talk of 'being one' with the rest of the world, and of concepts of global village, their talks simply border on hypocrisy. The time has come for India to lead the way in showing that this carnage can be stopped with the help of determined leadership and long term committed vision. The Indian managers need to develop a strong vision for their companies, and most importantly, for the people who work for them, apart from having a terrific sense of commitment for the country, great motivational skills and leadership qualities. A growth rate of 12% per capita per annum would imply that India can beat U.S.A. in terms of purchasing power parity within the next 25 to 30 years and become economically the strongest country in the world. For this, the Government of India needs to support the Indian organizations with suitable pro-people & pro-India policies, which would help Indian organizations in becoming stronger to compete in the world market successfully. Future leaders must be aware of this and not remain intellectually handicapped. IIPM strives for these commitments and continuously endeavours to educate its students and clients on these issues with the belief that sooner than later, structured economic independence can be achieved through a coordinated effort...

IIPM Mission

The Indian Institute of Planning and Management has set before it the twin tasks: (1) to reorient education and research towards the needs of both the private and public (government) sectors and (2) to establish the link between the national economic planning and the development of private enterprises in our country. The Indian Institute of Planning and Management aims at initiating training and research on problems of development that must be solved for realizing planned national objectives. Unfortunately education in India has still remained primarily oriented towards the needs of the private sector and has overlooked the specific requirements of the public sector. India has even failed to do justice to the private sector by not properly formulating the basic framework within which they should operate. The scope and role of the Indian private sector, in the context of national economic planning, is quite distinct from that of the foreign private sector firms operating in free market economies originally developed through colonial exploitation.

Problems of development of the private and the public sectors are, therefore, to be studied and analyzed carefully in the background of national economic planning. Otherwise, India would not be able to translate the laudable goals of plans into physical realities, however sophisticated the planning models may be. Despite the basic differences that exist between the private and the public sector, once the strategy for planned development has been formulated, both the sectors must draw up their operational plans in a complementary way to realize the planned objectives. Otherwise, India may find the public and the private sectors working at cross-purposes. Undertaking objective commitments towards these goals, IIPM has set up various Centers to objectively support these goal oriented commitments. Foundations like the Great Indian Dream Foundation also are examples of the effectiveness that such movements can bring about.

As an educational institute, IIPM aims at developing a three dimensional personality in our students. (1) Pursuit of knowledge, (2) commitment to economic, social and cultural uplifting of masses and (3) cultivation of taste for literature, fine arts etc. IIPM's success is seconded by our turning out leaders and entrepreneurs year after year who are committed to the Indian masses and are so urgently needed by the country.

About IIPM : The Director

(As described by Professor Shubhoshekhar Bhattacharjee, Worldwide Head, Asia Development Intelligence Unit, and Faculty at IIPM, through his various interactions & talks with Dr. M. K. Chaudhuri)

"What does a rich country mean? Does it mean a country where a majority of people live above the poverty line? Or a country where even though many might die of hunger, the per capita GDP is high?"

"Would you say that India needs strengthening of the current democratic parliament for proper planned growth, or does India in reality need a government like that of China that borders on dictating changes required for coordinated economic development?" 

No, these are not just any economic quiz trivia! These are, in fact, real examples of a question-answer session from a class on Comparative Planning conducted by Dr. M. K. Chaudhuri that I attended as a student at The Indian Institute of Planning & Management.

It would take umpteen number of interactions to really understand the expanse of knowledge that lies beneath that serious disposition. Knowledge that comes with a frustrating desperation at the slow or negative pace of improvement of human life in India and of India 's economic growth! Meet Dr. M. K. Chaudhuri, Professor of Comparative Planning at IIPM, who is known amongst international economists & his inspired students for his mind moving development models, some of the most innovative country comparison economic meters, and most importantly, irrefutable logic while analyzing situations. If these are what make interacting with Dr. Chaudhuri so lively, they also set him miles ahead from the rest of the breed of 'economists'.

"Rather than attempting to ape China and equal its national income, India should own up to its deficiencies and try to now reach the economic levels of probably a country like Malaysia," says Dr. Chaudhuri, a Ph.D & D.Sc holder from Berlin School of Economics, Germany, "Because I believe that with its present policies, India can never reach anywhere near China, even in the next 100 years..."

Born in a small city of Assam , an eastern state of India , Dr. Chaudhuri was always focused on education as a stepping stone for knowledge. Recalling the days while completing B. Sc from Presidency College in Calcutta ("We had a very visionary system of teaching"), the former IIM Bangalore & XLRI Jamshedpur professor also recommends that the reason for existence of every individual should be to support survival of the weakest, rather than survival of the fittest.

Quoting from his own example - he went through a very different experience while working with HLL (Unilever Group) as the Chief Economic Advisor in the initial years after completing the D.Sc from Berlin - Dr. Chaudhuri says that he decided to start IIPM because this was "an institution that could truly contribute to educating the management graduates of today that economic growth could occur only by coordinated & planned efforts between the government owned public sector and the private enterprises". In fact, during the time Dr. Chaudhuri founded the management courses department at IMT Ghaziabad, his experiences while interacting with the Indian Government's bureaucratic processes further strengthened his resolve to develop a totally government independent institution that could function without political prejudices.

Dr. Chaudhuri is credited with formulating the concept of Life Style Parity that is different from the concept of Purchasing Power Parity and looks at how two individuals living in different countries need not purchase the same items to get an equal level of satisfaction. His endeavours in developing the rural belts of India have developed into the most famous and massive Manav Vikas Kendras (Human Development Centers). With more than a hundred such centers running in various rural belts of India , Dr. Chaudhuri has provided a stepping stone to future promises like the Great Indian Dream Foundation.

Even with so many achievements behind him (though he modestly gives all the credit of his success to the people around him), Dr. Chaudhuri says that it's the future that holds greater accomplishments and promises. And in his own words, "If by giving away everything, I could rid India of its various misdemeanors, I would be privileged to give away everything many times over".

With the least surprise then that most of his students want to join him back in his various programs for national economic development, I hope and believe that what Dr. Chaudhuri has set out to achieve, would be obtained sooner than later...

IIPM Knowledge Centre


Whats in a Name - Prof. Naveen Chamoli
Just as naming your new-born baby is important for his unique identity in society, so is naming your brand crucial to your company’s development

Glocalization -Prof. Amim Ahmed and Prof. Manohar G
Glocalization has been a savior for many companies chasing diverse markets. Though it cannot be a universally applicable concept; this article looks into few examples of how companies leveraged glocalization to work wonders.

Good Film + Great Marketing = Hit Films- Prof. Viraj Kalra
Bollywood ka asli king kaun? An audience that appreciates sensible cinema? Or the brand manager, who wants a risk-free platform to effectively communicate brand messages? Or the pot-bellied film producer, who has finally realised the importance of film marketing? Viraj Kalra unravels the workings of one of the largest film industries in the world.

Media Wars - The good, the bad and the ugly - Prof. Rajita Chaudhuri
If you wish to position your product as the best in a particular market segment, try compara­tive advertising! But be warned. Success in a media war does not come without its own peculiar drawbacks, cautions.

The Art of Hustling~Narcissism as Philanthropy - Prof. Gaurav Sachdeo
A term more abused than used, `Corporate Social Responsibility’ camoufl ages the headlong rush to hoowink gullible consumers – and hook them. There are honorable exceptions, of course.

The way of the warrior - Prof. Namit Sharma
Mitsui & Co is ranked No 6 on the Forbes international list and No 11 on the Fortune 500 list. Its operations span 160 offices in 79 countries with over 700 subsidiaries across the globe. Among the Zaibatsu, Mitsui Bussan Kaisha, or Mitsui & Co, has stood out as an advocate of peaceful trade and international goodwill. Now, Mitsui is set to showcase its prowess in India and the South-West Asian Region.

The World at War, whose blood is it anyway - Prof. Abhimanyu Ghosh
Peeps into how marketing warfare strategies deliver a knockout punch to competitors.

When Nature Strikes - thousands die and others rise - Prof. Abhimanyu Ghosh

When the regional lords it over the national - Sutanu Guru
Local is not down market anymore. While regional brands are gaining acceptance, big national players often lose touch with aspirations at the grassroots level. The success of regional brands with an earthy appeal also reflects the growing confidence of the Indian consumer and a significant drop in the Indian inferiority complex related to English and all things foreign.

Technische Kaizer: Machen in Deutschland

Spiced up Pizzaz! - Amim Ahmed
Building the leading pizza company has required innovation, a commitment to quality, and dedication to service and value. What has also characterized Pizza Hut’s business through more than four decades of success are the qualities of entrepreneurship, growth and leadership.

The key success factor - PR Vs Advertisement? - Prof. Jaydip Dutta Gupta
For decades, there has been a tussle between two different schools of thoughts – one, pro-advertisement, the other pro-PR. Both the groups have always tried to pull the tide in their own favour. Although neither of these two tools of marketing communication could claim the stature of an undisputed leader, but very recently, PR has started eating up the humble pie out of advertisement’s claim to fame.

A Marketing Paradigm shift - Anirudh Sharma

Getting Inventory right

Exnovation - Prof. A. Sandeep
Organizations today do require innovation at certain levels; but internationally, being introduced is a mind-moving & path breaking aspect of process management that actually is defined as the opposite of innovation; or if we might be pardoned to rehash, a term better known as “Exnovation”. The author takes a deep look at the concepts of Exnovation as a capability and competency advancement technique.

Industrial Revolution to IT Revolution - Prof. Shailendra Pathak
Marketing in the IT age has become more scientific and multi dimensional

Human Resource

Image maker or Corporate Strategist - Prof. Amim Ahmed
“Most corporates want to work on stuff that will give returns day after tomorrow. PR takes longer time to yield results.”- Dilip Cherian. As a journalist, he used to chew politicians and critically analyse corporates. Today, as a PR consultant, he tries to give them an image makeover. Learn from him the power of PR.

Talent Management - A key business strategy - Prof. Rajlakshmi Saikia
A serious concern of every HR manager is to fight against a limited and diminishing pool of qualified available candidates... In a wired world of easy, me-too replications, solid employee value proposition reinforced by ‘The Human Factor’ can provide the winning difference.

Its all stress, tension and no pay -Prof. Mridu Singh
Ex Assistant Commissioner of Police and the Awardee of two President’s Police Medal,
Mr. K.S. Bedi uncovers the HR scenario in the Delhi Police Service...

Just say no to boring training - Prof. Naveen Chamoli
Great training uses an exciting blueprint to keep the participants interested and active. So please, before you schedule your next round of training, make sure it’s fun and interesting. If it’s (y-a-w-n) boring, you’re wasting your time and money and losing credibility with your employees.

Stress Busting Programme - Prof. Nitin Rehlan
If you manage stress, instead of letting stress manage you, a balanced life is possible. IIPM Research reveals how stress is controllable if you have the right tools.

Advantage People, Game HR - Prof. Meghna Yadav
Organisations are redefining, reinventing and rediscovering HR processes in their quest to become magnets for talent; resulting in Value-creation for the employee and sustainable growth form the foundation of the framework for a successful organisation.

Evolving trends as HR rounds the bend - Prof. Rajlakshmi Saikia
Achieving organisational excellence must be the work of human resources. The question for managers is not ‘should we do away with HR?’, but ‘what should we do with HR?’. Human resource restructuring leads to reduced costs, but more importantly, it creates long-term value.

Post-Merger Culture Shock - Prof. Mridu Singh
Clash in two organisational cultures post-merger might lead to rivalry between employees of the two organisations and hostile ‘us-them’ attitudes, adversely affecting the merged entity in the long run.

Managing Psychological Contract - Prof. Dipankar Sarkar
World over, employee retention or ‘talent retention’ is a major concern for the organisations, both in private and public sectors. This research is an attempt to study the probable co-relation between employee retention and psychological contract.

Another side of attrition - Prof. K. Ramanathan

Unstopable !!! Yes!...You!

As you sow so shall you reap


Information Technology

Outsourcing - Prof. Vistasp Malegamwalla
Outsourcing is perhaps the answer to optimising corporate gains. Is India equipped to take the plunge yet?

To source or not to source - Prof. Vistasp Malegamwalla

Beware of Financial Watchdog